jarrod

Webinar Series Image for Beauty Independent Episode 5 - Product Launch

Beauty Independent Webinar Series – Episode 5 – Product Launch

The day has come and it’s time to launch your product or brand—but are you ready? In this final episode of Spotlight: Concept to Shelf, experts will address the best practices when launching a product: timing, promotion, PR, reaching your audience, and creating a demand generation budget and strategy.

Webinar Series Image for Beauty Independent Episode 4 - Go-To-Market Strategy

Beauty Independent Webinar Series – Episode 4 – Go-To-Market Strategy

This episode of Spotlight: Concept to Shelf, supported by Cosmetic Solutions, will give a step by step overview of what brands need to do to prepare for a launch, once their product is finalized. From channel strategy, to financial forecasting, to fulfillment, the expert panelists on this episode will give actionable insights into each consideration.

Packaging: Where Art, Function, and Branding Meet

Packaging: Where Art, Function, and Branding Meet

Coca-Cola. Amazon. Apple. They’re all iconic brands with one thing in common: recognizable packaging. Though we might not think familiarity and aesthetics influence our decisions, statistics show they do: A report by The Paper Worker says packaging affects one-third of buying behavior. From color and texture to materials and typography, your product’s packaging can communicate your brand’s …

Packaging: Where Art, Function, and Branding Meet Read More »

This post is only available to members.

Scroll to Top