2021 Movements and Trends
2021 Movements and Trends Webinar
Cosmetic Solutions Trend Report 2021
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Beauty Independent Webinar Series – Episode 5 – Product Launch
The day has come and it’s time to launch your product or brand—but are you ready? In this final episode of Spotlight: Concept to Shelf, experts will address the best practices when launching a product: timing, promotion, PR, reaching your audience, and creating a demand generation budget and strategy.
Beauty Independent Webinar Series – Episode 4 – Go-To-Market Strategy
This episode of Spotlight: Concept to Shelf, supported by Cosmetic Solutions, will give a step by step overview of what brands need to do to prepare for a launch, once their product is finalized. From channel strategy, to financial forecasting, to fulfillment, the expert panelists on this episode will give actionable insights into each consideration.
Beauty Independent Webinar Series – Episode 3 – Finalizing Your Product
Once you’ve got your formulation completed—what next? This episode of Spotlight: Concept to Shelf, will address that very question. In order to prepare your product for the market, you need to consider how you want to brand the product, how to best package the product, how to set up production to scale, and how to …
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Beauty Independent Webinar Series – Episode 2 – Formulation And Product Development
The formulation and product development can be an opaque and complex process, and it’s difficult to know the most productive way to work with your vendors. In this episode, experts will weigh in on important considerations when developing your formulation, best practices to work with formulators and how to know when your product is ready.
Packaging: Where Art, Function, and Branding Meet
Coca-Cola. Amazon. Apple. They’re all iconic brands with one thing in common: recognizable packaging. Though we might not think familiarity and aesthetics influence our decisions, statistics show they do: A report by The Paper Worker says packaging affects one-third of buying behavior. From color and texture to materials and typography, your product’s packaging can communicate your brand’s …
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