Influencer Marketing: How to Leverage Your Platform for Your Business When people think of starting a beauty business, they often have misconceptions about what it takes to build a brand. With things like overall cost, marketing strategy, and supply chain demands, first-time business owners can have difficulty staying afloat. What people often overlook in cosmetic branding is the importance of building a strong digital platform. Business owners, entrepreneurs, and influencers should consider leveraging social media for their businesses, as this is a valuable tool to expand reach and establish credibility. Whether you are an influencer launching a beauty brand or an entrepreneur looking to create a community, building your platform requires strategy. The sentiment that “anyone can be an influencer” is a euphemism for the market saturation influencer beauty brands are experiencing. With so many influencers and new celebrity beauty brands entering the market, it can be hard to stand out. But knowing what makes you unique, what whitespace you fill, and who you are as a brand can help you break through the noise. Mix in market research, the cost of investment, and budgeting realistic timelines for product production, and you should be prepared to leverage your platform and

4 Ways Cosmetic Solutions Is Integrating Innovation Before beauty blending sponges, there were feathered powder puffs. Before mascara wands, there were toothbrush-like bristles. And before the Dyson Airwrap, there were hair curlers. The beauty industry — an estimated $500 billion industry today — has roots that date back to 4,000 B.C. Innovation is an essential strategy that allows companies to stand the test of time and remain relevant. Beauty trends come and go and staying on top of these trends is key to successful innovation, as they often reflect consumer sentiments. Innovation also requires creativity, experimentation, and a willingness to pivot often.  Innovations in the Beauty Industry Between custom beauty products, refillable packaging, and sustainable materials, there are endless ways beauty brands can innovate. Packaging is a great place to start. With the consumer shift toward environmental care, many companies have begun incorporating sustainable materials into their packaging. For example, Shellworks is developing biodegradable packaging and other companies such as Charlotte Tilbury have turned to refillable packaging. One term making the rounds in the beauty industry is accessible beauty, or when companies are adapting their designs to appeal to more users. Take Olay’s easy-to-open moisturizer lids as an example. Designed with innovation in mind, this product

Maintaining Agility in the Market: How Cosmetic Solutions Adapts to Supply Chain Issues As a consumer, you have probably faced the dreaded “out of stock” sign at your local cosmetic store and for some of you, this is a common occurrence. Supply chain issues are more often than not the culprit behind this problem, which can also cause businesses to push back or outright forgo product launches. This cascading effect can have impacts not only on business operations but brand reputation as well. Beauty brands are actually booming these days despite prolonged inflation and a looming economic recession. The beauty industry is an estimated half-trillion-dollar market. Though, it’s not without its challenges. Supply chain management in the beauty industry is tough. It requires agility. Beauty brands rely on various supply chains and the impacts can be devastating if not managed strategically. Supply-Chain Challenges Faced by the Beauty and Personal Care Industry The beauty industry is impacted by mismanaged supply chain and fulfillment issues in many ways. It is difficult to find that perfect balance and companies usually end up with too much or too little of the products they need — both unwanted outcomes. Supply chain and fulfillment issues, especially