WEBINAR

The day has come and it’s time to launch your product or brand—but are you ready? In this final episode of Spotlight: Concept to Shelf, experts will address the best practices when launching a product: timing, promotion, PR, reaching your audience, and creating a demand generation budget and strategy.

This episode of Spotlight: Concept to Shelf, supported by Cosmetic Solutions, will give a step by step overview of what brands need to do to prepare for a launch, once their product is finalized. From channel strategy, to financial forecasting, to fulfillment, the expert panelists on this episode will give actionable insights into each consideration.

It’s no secret that the beauty market is a crowded one. Nonetheless some brands are still able to break away from the pack—but how? Often, it starts from their initial analysis. In this first episode of Spotlight: Concept To Shelf, supported by Cosmetic Solutions, experts will delve into how to perform an effective market analysis,