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What the Rise of Indie Brands Reveals About the Beauty Market

What the Rise of Indie Brands Reveals About the Beauty Market

The brands customers invest in represent more than just the purchasing of goods. For some consumers, it means using and representing products they feel personally connected to. Take, for instance, the indie brand phenomenon, privately-owned companies at which the founders are still the primary decision makers. Specific demographics are drawn to these brands thanks to their niche appeal and the lifestyle needs they might address for certain buyers.  Though indie brands are thought to represent just 5 percent of total beauty market revenue, they’re growing at a 20 percent annual clip, due in large part to increased visibility and publicity brought on by Millennial buyers. In the past, independent beauty brands needed to eclipse $100 million in annual revenue to draw major corporate attention, but the proliferation of social media and word-of-mouth marketing is now a driving force in beauty brand success. The NPD Group’s Makeup In-Depth Consumer Report found that influencer YouTube videos inform the decisions of 92 percent of makeup users. The ubiquity of indie brands signifies a shift for the whole beauty and skin care industry going forward. Here’s what we could see happen: Product variety:Indie brands’ partnerships with popular retailers help these smaller brands scale faster, promote more, and even […]

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EY Announces Mervyn and Warren Becker of Cosmetic Solutions as an Entrepreneur Of The Year® 2020 Florida Award Finalists

FOR IMMEDIATE RELEASE   EY Announces Mervyn and Warren Becker of Cosmetic Solutionsas an Entrepreneur Of The Year® 2020 Florida Award Finalists  Celebrating the unstoppable entrepreneurs whose ambitions transform our world  September 9, 2020 – Ernst & Young LLP (EY US) has announced that Mervyn Becker, Chairman, and Warren Becker, CEO, of Cosmetic Solutions have been named Entrepreneur Of The Year® 2020 Florida Award finalists. Now in its 34th year, the prestigious Entrepreneur Of The Year program honors entrepreneurial business leaders whose ambitions deliver innovation, growth and prosperity as they build and sustain successful businesses that transform our world.  Award winners will be announced through a special virtual event on October 8, 2020 and will join a lifelong community of esteemed Entrepreneur Of The Year alumni from around the world. This year, unstoppable entrepreneurs who have provided extraordinary support for their communities, employees and others during the COVID-19 crisis will also be recognized for their courage, resilience and ingenuity.  Entrepreneur Of The Year is one of the preeminent competitive award programs for entrepreneurs and leaders of high-growth companies. The nominees are evaluated based on six criteria, including overcoming adversity; financial performance; societal impact and commitment to building a values-based company; innovation; and talent management. Since its launch, the program has expanded to recognize business leaders in more than

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Press and Media Image for Benefits of a Private Label Partnership Article

Benefits of a Private Label Partnership

With more than 300 market-ready stock formulations, our extensive assortment will allow you to create a single product or complete collection of face and body care products. Our team of experts recognize that the most important part of the private label process is ensuring that we understand your brand goals and vision. We are equipped with highly-trained brand experts to guide you through the private label process; asking the right questions to help craft the perfect product line for your market and clientele. At Cosmetic Solutions, our focus is on the success of your skincare line, and we are committed to exceeding your expectations every step of the way. To Learn More: Click Here to view/dowload our PRIVATE LABEL 101 PDF

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Press and News Image for Cosmetic Solutions Pivots Business to Make Much-Needed Sanitizer Products Article

Cosmetic Solutions Pivots Business to Make Much-Needed Sanitizer Products

FOR IMMEDIATE RELEASE – May 11, 2020 (Boca Raton, FL) – Cosmetic Solutions, a private label and custom formulation product innovator, is one of the leading skin care manufacturers in the world. When the COVID-19 pandemic created a shortage of hand sanitizers, Cosmetic Solutions quickly pivoted, transforming its core business to create and manufacture a collection of highly effective hand sanitizer and antimicrobial products. Located in Boca Raton, Cosmetic Solutions is made up of a team of highly skilled industry experts who work with brands both large and small to develop scientifically-proven, naturally-effective personal care products. When COVID-19 created an overwhelming demand for hand sanitizer and hygiene products the team knew they had an opportunity to help fill holes in the supply chain. Pivoting to sanitizer sales has also been a key element in the company’s ability to keep more than 150 local workers on the job. The Advanced Sanitizer collection includes OTC hand sanitizer, cleansing foam, anti-bacterial lotion and more, which can be private labeled, purchased wholesale and online at professionalsolutions.net. To date Cosmetic Solutions has donated thousands of units of hand sanitizer to first responders in Florida, New York City, St. Mary’s Health Care System, Palm Beach Children’s Hospital

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