The natural ingredient market is an industry with a future as bright as the glow some of its products provide users. By next year, the market is expected to reach nearly $16 billion and will be just shy of $22 billion by 2024.
Natural and naturally-derived ingredients are obviously on an upward trend. Brands would be wise to incorporate them into their offerings, especially if they want their skin care products to stand out during these summer months.
Long hours in the sun, pool chemicals, heat, and humidity all take a toll, which is why a diligent skin care routine featuring scientifically proven ingredients is so important. Brands that implement those ingredients into their own offerings help customers maintain long-term skin health and can find themselves in customers’ skin care rotations for the foreseeable future.
The Shift Toward Au Naturel
Sales for natural-based beauty products jumped 7 percent from 2014 to 2015, compared with a 2 percent spike for beauty products overall. Here are a few reasons that may be the case:
- Scientific advancements: Many natural and naturally-derived ingredients are just as chemically and biotechnologically advanced as synthetic ingredients, and many have been scientifically proven to be equally effective, if not more so in some cases.
- The planet’s limited resources: Juice Beauty is a company that understands how scarce the world’s resources are. The organic skin care company buys local ingredients and applies solar power and labor to improve the ecosystem.
More and more consumers research the ingredients they use and understand how they affect their bodies and the planet in general. Cosmetic companies are acknowledging those concerns, developing quality products that are not only better for your skin, but also benefit the environment.
- Human biology: The body’s ability to better metabolize naturally-derived ingredients lessens the risk of bioaccumulation, a result of the body reaching its limit of chemicals and toxins from either the environment or personal care products. When the body can no longer process or excrete them, these substances can accumulate and could have the potential to become harmful.
Help Rejuvenate Summer Skin
Today’s customer is becoming more and more educated about product ingredients. Here are five naturally-derived ingredients that brands should include in their portfolio of skin care products, and the Cosmetic Solutions offerings that contain them:
- Zinc oxide
This provides powerful UV protection and calms skin that may be overstimulated from sun exposure. For thousands of years, zinc has been known as a skin protectant. Our Sunscreen Lotion SPF 55 contains zinc oxide and is a valuable ally in protecting your skin from damaging sun exposure.
- Vitamin C
This popular antioxidant ingredient protects against environmental stressors and helps maintain an even skin tone during the summer months when dark spots may intensify. When combined with Vitamin E, it’s even more effective in conditioning skin after excessive exposure and in protecting against oxidizing factors in the environment. Triple Action Vitamin C helps protect against free-radical damage from exposure to toxins and the sun.
- Hyaluronic acid
This ingredient is like a drink of water, lightly moisturizing your skin and allowing it to breathe. Regular use of Hyaluronic acid has been shown to improve elasticity, smooth the look of fine lines, and give skin a firmer appearance within eight short weeks.
Cosmetic Solutions’ 100% Pure Hyaluronic Acid is the answer to optimally hydrated skin.
- Iris Florentina Root Extract
This helps matify skin during the hot summer months when sebum production typically increases. T-Zone Matifier Blemish Free Complex contains iris florentina extract and is full of isoflavones that help skin improve with age. It helps diminish the appearance of fine lines and wrinkles, provides moisture to the skin, and helps it look younger while improving skin tone.
- Salicylic Acid
This is a great option for exfoliating skin with a non-photosensitizing ingredient that clears clogged pores. Our Salicylic Acid Exfoliator 2% is a beta hydroxy acid (BHA) that purifies and permeates pores. This is an oil-soluble alternative that helps keep pores free of buildup.
Be the first brand that comes to mind when customers seek naturally-derived, scientifically proven skin care solutions. Invest in the natural trend and make the above essential ingredients a priority in your product portfolio.
