Becca Anderson

4 Ways Cosmetic Solutions Is Integrating Innovation Before beauty blending sponges, there were feathered powder puffs. Before mascara wands, there were toothbrush-like bristles. And before the Dyson Airwrap, there were hair curlers. The beauty industry — an estimated $500 billion industry today — has roots that date back to 4,000 B.C. Innovation is an essential strategy that allows companies to stand the test of time and remain relevant. Beauty trends come and go and staying on top of these trends is key to successful innovation, as they often reflect consumer sentiments. Innovation also requires creativity, experimentation, and a willingness to pivot often.  Innovations in the Beauty Industry Between custom beauty products, refillable packaging, and sustainable materials, there are endless ways beauty brands can innovate. Packaging is a great place to start. With the consumer shift toward environmental care, many companies have begun incorporating sustainable materials into their packaging. For example, Shellworks is developing biodegradable packaging and other companies such as Charlotte Tilbury have turned to refillable packaging. One term making the rounds in the beauty industry is accessible beauty, or when companies are adapting their designs to appeal to more users. Take Olay’s easy-to-open moisturizer lids as an example. Designed with innovation in mind, this product […]