How it Works
Derived entirely from natural, botanical sources, Wildberry Extract is an exciting functional ingredient and important advance in skin lightening. The result of considerable research and developmental effort, Wildberry Extract is the outgrowth of an innovative and thorough analysis of the biochemical nature of melanogenesis and the biophysical consideration that affect its numerous pathways. To summarize: Wildberry Extract, in contrast to presently available products, not only inhibits the progress of skin darkening, it also effectively reduces existing pigmentation. The primary mechanism of action involved here is tyrosinase inhibition. However, this effect is further supported by a second level of functionality: Wildberry Extract also has the capacity to naturally degrade existing skin melanin with exceptional efficacy. A number of associated enzyme systems participating in the melanogenetic pathway are believed to be affected by specific actives in Wildberry Extract. Thus, this novel two-tiered approach results in more “preemptive” and longer term skin tone lightening and color evening-out.