2021 Movements and Trends Webinar
The day has come and it’s time to launch your product or brand—but are you ready? In this final episode of Spotlight: Concept to Shelf, experts will address the best practices when launching a product: timing, promotion, PR, reaching your audience, and creating a demand generation budget and strategy.
This episode of Spotlight: Concept to Shelf, supported by Cosmetic Solutions, will give a step by step overview of what brands need to do to prepare for a launch, once their product is finalized. From channel strategy, to financial forecasting, to fulfillment, the expert panelists on this episode will give actionable insights into each consideration.
Once you’ve got your formulation completed—what next? This episode of Spotlight: Concept to Shelf, will address that very question. In order to prepare your product for the market, you need to consider how you want to brand the product, how to best package the product, how to set up production to scale, and how to …
The formulation and product development can be an opaque and complex process, and it’s difficult to know the most productive way to work with your vendors. In this episode, experts will weigh in on important considerations when developing your formulation, best practices to work with formulators and how to know when your product is ready.
It’s no secret that the beauty market is a crowded one. Nonetheless some brands are still able to break away from the pack—but how? Often, it starts from their initial analysis. In this first episode of Spotlight: Concept To Shelf, supported by Cosmetic Solutions, experts will delve into how to perform an effective market analysis, …